Social
Media Works
These are the campaigns/projects that I've conceptualized, collaborated in, adapted, managed, and/or produced for social media.
tools I use
Premiere Pro, CapCut, Photoshop, After Effects
Gen-Z for Change (GZ4C) is a nonprofit that leverages the power of social media, content creators, and code to drive tangible progressive change on-the-ground.
My role
I am the executive producer and filmer manager for our latine initiative, Gen-Z x El Cambio (XEC). I produce all content, from conceptualizing to scripting, editing, and occasionally appearing in one-off videos, series, or campaigns, in collaboration with other Latine creators, activists, and organizations. Having started as a filmer, I was quickly promoted to executive producer. As of today, I've grown our page to 87,000 followers and 5.7 million likes on TikTok.
ā
On my day to day I lead the filmer team, manage day-to-day communications and revise/appruve content to ensure the weekly delivery of 6-8 pieces.
Campaigns I worked on
-
Latine Heritage Month: Every year I produce videos to highlight the diversity of the latine diaspora. For this initiative, I created one of my most viral campaigns, garnering more than 10M views across Tiktok and Instagram. This series was featured on Mitú Magazine and shared by organizations like Pulso.
ā
-
Vote for Abortion: GZ4C collaborated with Vote for Abortion to create a series of education and engaging videos in collaboration with activists, celebrity advocates, and local politicians in Arizona. Within a few hours of promoting, we had reached 500k clicks on the registration website.
ā
-
Six The Musical Talkback: I was invited to host a panel with the cast of Six The Musical on Broadway to highlight the show's values of diversity and empowerment. I scripted the panel talking points and hosted the cast interviews to emphasize how the show's values still ring true in today's landscape.
Univision
I worked at the Univision Agency (the main branding department for the Univision brand). I got to collaborate in their biggest summer campaigns such as the Premios Juventud.
What I did
This role involved collaborating with directors, talents, producers, and account managers to execute comprehensive 360 promotional campaigns. It also entailed creating a strategic plan to engage younger viewers for primetime shows and generating promotional and internal communications content for the Univision brand.
Campaigns I worked on
-
Premios Juventud: for Univision's annual awards show I worked on the production for the official promos and curating linear promos for the digital campaign.
ā
-
Apocalipsis: Apocalipsis was the newest Telenovela for Unimás at the moment. I conceptualized and produced promotional content for the official digital platforms as well as adapting the existing linear content for the Unimás social media pages.
ā
-
Se Habla USA: I collaborated in all production stages of this linear summer campaign, from conceptualization, script writing, voiceover recording, storyboarding and editing. I also recorded the placeholder voiceover for post production purposes.
HUSH ANESTHETIC
The Hush Anesthetic strategy seeks to entertain, educate, and engage. For that reason, with the content I've created for them I get to have a lot of fun while educating people on the product + it's benefits!
My Role
These were all conceptualized, produced and edited by me on Premiere Pro and After Effects. My role consists of conceptualizing content ideas and bringing them to fruition, whether it is a silly meme, a hard-sell animation or an educational infographic.
Foreign On Campus
Foreign On Campus is a platform that advocates for international students. Our main goal was to make a platform where international students could be heard as well as give tips and tricks for surviving studying abroad.
My Role
I conceptualized the brand, trying to keep a friendly, yet educational perspective. Since I was also an ambassador, I produced videos and appeared on them as well. We produced content for Tiktok, Instagram, and Youtube!